YES Communities, a major operator of manufactured housing communities, needed a better way to manage resident insurance and protect its properties from resident-caused liability claims. Lacking a consistent method to track insurance coverage, the company often faced unexpected repair expenses. By integrating Assurant’s Cover360 Plus Program through ManageAmerica’s property management software, YES Communities automated its insurance process. The new system introduced a 'pay with rent' policy, ensuring residents meet their lease liability requirements effortlessly. The result was a 94% point-of-lease penetration rate, significantly reduced administrative work, and enhanced protection for the entire community.
Challenge: Uncovering a Hidden Risk
YES Communities focuses on creating connected living environments for its residents. Part of maintaining a high-quality, professional community is managing risk effectively. The company was facing a recurring challenge: uninsured residents. When a resident-caused event like a fire or water damage occurred, the financial responsibility often fell back on the community owner. This led to unplanned expenses, delays in repairs, and operational headaches.
Without a centralized system to track who had adequate insurance, YES Communities couldn’t be sure its assets were protected. The administrative burden of manually chasing insurance documents, verifying policies, and managing renewals was significant for property managers. They needed a solution that would ensure consistent coverage across their portfolio without adding more work for their staff.
Solution: A Seamless, Automated Insurance Program
To solve this, YES Communities turned to a powerful partnership between their existing property management software, ManageAmerica, and Assurant. The solution was an integration that seamlessly embedded Assurant’s insurance program directly into the leasing process.
Now, when a new resident signs a lease or an existing one renews, a renters insurance policy that meets the community's liability requirement is included at lease signing. This 'pay with rent' option simplifies everything.
Here’s how it works for residents:
- Automatic Enrollment: Residents are invited to enroll in a policy that protects them and the community at lease signing. No extra steps are needed.
- Simple Communication: Residents receive a welcome letter and their policy packet via both email.
- Flexible Options: If a resident prefers to use their own insurance, they can easily upload proof of coverage. The system then verifies that the policy meets the requirements.
This automated process means community managers don't have to get involved. The system handles enrollment, verification, and tracking on its own, freeing staff to focus on serving residents.
Results: A Safer Community and Greater Peace of Mind
The impact was immediate and clear. The program was rolled out to 293 YES Communities, reaching 16,900 residents over in just over five months, with 100% of the residents being enrolled after 12 months.
- Impressive Adoption: The program achieved a 94% penetration rate at the point of lease, meaning 94% of new and renewing residents secured coverage through the Assurant program.
- Increased Visibility: YES Communities went from not knowing how many residents had coverage to having full visibility. Within seven months, total resident enrollment grew to 35% as more leases came up for renewal.
- Reduced Administrative Burden: With automation handling the insurance process, community managers were relieved of what could be the time-consuming task of tracking policies. This system runs on its own once implemented, and so their are no additional duties for already busy Community Managers.
The integration has successfully safeguarded YES Communities' properties from avoidable liability claims while creating a more professional and streamlined experience for residents and staff alike.
Conclusion
By leveraging the integration between Assurant and ManageAmerica, YES Communities transformed its approach to risk management as well as the added benefit of tapping into a new revenue stream. The automated insurance program not only protects the company’s financial interests, it adds to their bottom line and also simplifies life for its residents and employees. It demonstrates a commitment to maintaining a secure and professionally managed community, proving that the right technology partnership can deliver powerful results. This is just one example of how the right integration can transform operations. With ManageAmerica’s full ecosystem of integrations, operators can extend these efficiencies across payments, utilities, communications, and more—creating a more connected, scalable operation. Ready to achieve similar results across your portfolio? Schedule a consultation to see how ManageAmerica’s integrated solutions can help you protect assets, simplify operations, and scale with confidence.
